Digital growth is unstoppable, but so is its impact.
We need Digital Infrastructure, but we need to Build it Better.
The Majority of the Digital Infrastructure is Owned by Handful of Companies
The current trajectory of digital infrastructure development is facing several critical challenges
Market concentration
A few global companies control most of the IT and cloud infrastructure market, leveraging scale and vertical integration to create barriers that make it extremely difficult for regional players to compete.
Lack of values
The current focus on growth often overlooks fundamental values and societal needs.
Environmental concerns
Without intervention, we face severe environmental challenges from digital infrastructure: rising energy consumption from data centers that already use 1-2% of global electricity, increasing e-waste with only 17% being properly recycled globally, growing water consumption for cooling systems, and significant carbon emissions from construction, operations and manufacturing of equipment. Additionally, there is a lack of standardized sustainability metrics and strategies to effectively measure and reduce these environmental impacts.
Missed opportunities for local growth and resilience
Local communities are missing significant economic and development opportunities when global providers dominate. While these providers use local resources and infrastructure, the economic value - including tax revenue, job creation, and innovation potential - flows away from the regions.
What Happens if we don't Act?
Our aim
A digital infrastructure market that operationalizes European values.
The Sustainable Digital Infrastructure Alliance program addresses these challenges by promoting a value-driven digital infrastructure market that operationalizes sustainability, transparency, and local impact - ensuring IT and cloud infrastructure serves businesses, society, and our planet. We envision a well-regulated, open digital infrastructure market rooted in European values.
We envision a market that is open, transparent, sustainable, and focused on local impact
Transparency
A marketplace where providers openly share their practices and both environmental and local economic impact, enabling informed decisions and healthy competition between global and local players.
Sustainability
Infrastructure providers actively reducing their environmental impact through concrete measures in energy management, renewable sources, and waste reduction.
Local impact
Digital infrastructure that benefits local communities through job creation, education, skills development, and economic growth, supported by clear policies and incentives.
Shaping the Future of Digital Infrastructure
Setting New Standards for Sustainability & Transparency
Leading the charge in sustainability, these providers operate with renewable energy, implement zero-waste policies, and innovate to reduce their environmental footprint. They share real-time environmental impact data, detailing energy use, resource consumption, and equipment lifecycles.From data centers reusing heat, to cloud providers optimizing resources, to extending hardware lifecycles through refurbishment, these companies are transparent and proactive in minimizing their environmental impact. They are not just businesses—they’re trailblazers for a better, values-driven digital ecosystem.
Empowering the Next Generation of IT Providers
Next-generation IT providers go beyond traditional service delivery by embodying sustainability, transparency, and local impact as their core values.
Imagine IT providers deeply embedded in their local communities. These companies don't just operate—they give back. They collaborate with local schools to provide internships and digital literacy programs, repurpose waste heat to support nearby facilities, and actively engage with the community through transparent communication and local events.
They prioritize local suppliers, create high-skilled jobs, and invest in regional digital skill development. From supporting local schools and sports teams to partnering on smart city initiatives, these providers show how digital infrastructure can uplift and integrate into society.
We Enable a Values-Driven Digital Market
80%
Of Providers Publishing Transparent Sustainability Reports
We create blueprints and clear criteria for sustainability reporting.
We publish comparative metrics to encourage transparency.
We share knowledge on how to operationalize values
30%
Increase in Local Provider Revenue and Employment
We support local providers by promoting their services and giving them space to share their success
We organize community-building events, workshops, and networking opportunities
We share case studies and success stories of next-generation providers who operationalize values
10%
Trading Volume through the values-based Digital Infrastructure Market (2 Billion EUR) by 2030
We rank IT providers based on their sustainability performance and transparency to encourage them to share their practices and data
We raise awareness about operationalization of values in digital infrastructure market
We influence purchasing decisions by:
Executing dedicated communication campaigns which draw attention to a specific gap or issue
Executing dedicated communication campaigns which draw attention to a specific gap or issue
Executing dedicated communication campaigns which draw attention to a specific gap or issue
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Events
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Events
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Events
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